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Role: Project/Account Management, Copywriting, Strategy, Activation Concepting, Partnership Concepting
Collaborating with SpecialGuest agency, we successfully landed Bumble as our first AOR. As the initial pitch winners, we were tasked with creating a groundbreaking campaign that would set Bumble apart from its competitors and showcase the great dating experiences it offers, which go beyond just fleeting hookups or finding "the one". Our goal was to ignite a spark of excitement in the little moments of dating and getting back out there, particularly in the post-Covid era.
As the resident single, I played a key role in the strategic thinking process with the creatives, leveraging my personal experience to identify what was missing during Covid. We realized that it was the small moments of touch, whispers, hand-holding, close dancing, and even just a hug that we were so deeply missing. To solidify this insight, I helped conducted crowd research, created test videos, wrote script copy, and ideated on possible activations.
After the project entered production, I lead the team through post-production, from the initial edit to delivering over 200 video assets. This involved creating multiple cutdowns and aspect ratios. Furthermore, we produced large OOH wild postings that were visible nationwide, featuring some of the copy that I wrote.
Throughout the post-production process, I collaborated closely with the head of accounts to establish an effective AOR working structure with the client.