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Role: Casting, UI copy, Strategy, Talent
Bumble asked SpecialGuest to create videos for their Product Marketing team. The goal was to create videos that were informative and educational by using bumble users and their real stories.
I helped the team by creating a brief for a casting director to find our talent for the videos. In order to find the right people, we cast a wide net to our networks and beyond with a questionnaire. After presenting our selects and aligning with the client we re-interviewed the users again. The questions we asked needed to be very thought out and intentional. From there we took their real stories and created informational videos.
Collaborating with Creative Director Jo Gennett, I utilized my personal knowledge of texting and experience on dating apps to write "texts" that were engaging, yet not overly distracting.
In total we created around 26 videos, If you look close enough at some of the videos.. you might see someone familiar… (me, it’s me.)