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In 2023 and 2024, Ray-Ban Meta joined forces with SpecialGuest to create a spring and summer retail campaign. I worked as a project manager from concept to execution.
Targeting an audience of influencers, digital creators, music and podcast listeners, adventurers, gamers, and techies, we created a seasonal campaign of 250 video assets, 270 static assets, 17 animated GIFs, and more than 400 out-of-home and digital out-of-home (D/OOH) ads. The campaign demonstrated how the smart glasses can be used in people’s daily lives, and showed what a fun, stylish summer with advanced technology looks like.