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Role: Story Sourcing Coordinator, Interviewer, Casting
Working with Special Guest and Snap, we reached out to over 5,000 Snapchatters around the world. 12 countries. 9 different languages. But the real challenge? How do you collect UGC on Snapchat, when all of it disappears? That’s where the story sourcing coordinators (me) came in. We asked over 300 pairs of real friends to look through Snaps they saved — never seen by anyone but their best friends. Through the voices and Snaps of our community of real friends we showed the world just who we are and what we stand for. In order to get the right voices, I worked with the Creative Directors to create the right interview questions and conduct the interviews in multiple languages.