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Role: Project Lead
Chewy.com reached out to SpecialGuest to conceptualize their Christmas campaign, with the added complexity of needing to produce multiple spots within a tight timeline.
As the lead project manager, I played an integral role in all aspects of the project, from creative ideation to post-production, overseeing the editing process for three distinct cuts and their numerous variations. In light of the pandemic, I also took on a hands-on role on set, providing essential guidance to the agency team and serving as a valuable liaison with the client.