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Role: Lead Account & Project Manager
Meta Reality Labs approached SpecialGuest to create video assets for their latest Rock Mixtape Release on Beat Saber. The ask was to craft something that was both fresh and had an iconic, old-school feel that matched all of the songs in the mixtape. Given the diversity of the mixtape, it was a fun challenge to figure out the right look and feel.
Since the project had a tight timeline, we decided not to use live-action shooting. Instead, we enlisted director Martin Brut to create iconic animations that would bring the mixtape to life. We also collaborated with typographer Alex Trochut to create an iconic key art that would be used on social media and in the Beat Saber app.
As a project manager, I worked closely with the Brut team to create timelines, presentations, and ensure they had all the necessary materials and information to move the project forward. On the client side, I worked with Meta to ensure we were meeting their deadlines, following brand guidelines, and ensuring everyone felt happy with the final product.