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Role: Account Manager & Project Lead
As the lead project manager, I worked closely with the creative team, guiding the project from its initial strategy and development stages all the way to production, post-production, and delivery. Drawing on the insights that "if you ask, you shall receive" and "the early bird gets the worm," we developed the concept of "good things come to those who make the first move," which aligned perfectly with Bumble's philosophy of empowering women to take the initiative in relationships.
The campaign featured three unique 15-second videos, each emphasizing the importance of being proactive. The videos showcased the benefits of taking action and then looped back to the message that inspired it all.
The spots were translated into five different languages. We delivered over 200 videos in various aspect ratios and languages and also created animated social assets to extend the reach of the campaign.